The story
I was born and raised in Lebanon. I studied computer engineering with an emphasis on what was then called multimedia — digital media, in the language of 1998, when the web was still primitive and nobody quite knew what it would become.
Photoshop struck me first. Then the web itself: building page layouts, experimenting with HTML, animating things in Flash back when that felt like magic. During university I was lucky enough to work part-time in graphic design studios in Beirut, where AUB students — the best in the country — taught me the fundamentals. I never stopped experimenting.
That curiosity carried me up through the agency world, eventually to creative director — the face who pitched the ideas and the concepts. But the web was always my dearest thing. When the terms “UI” and “UX” began to surface, I found I had quietly been doing that work for years. I fit there naturally, and I started to enjoy building experiences even more than building images.
In 2016 I earned my NN/g certification and went out on my own. Then Lebanon turned upside down, and my wife and I began a new chapter in Canada with our two boys — where I joined MediaRadar and grew into product design.
Twenty-some years in, the thing that keeps me going is simple. I love when something looks right on every screen. That’s still the part I chase.