The story
I was born and raised in Lebanon, and I came to design through engineering. In 1998 I started a degree in computer engineering with an emphasis on what was then called multimedia. Digital media, before the web had decided what it wanted to be.
Photoshop won me over first. Then the web itself: page layouts, HTML experiments, animations in Flash back when that felt like magic. While still at university I worked part time in graphic design studios in Beirut, where AUB students, the best in the country, taught me the fundamentals. I have not stopped experimenting since.
That curiosity took me through the agency world and up to creative director, the person who pitches the idea. But the web was always what I loved most. When the terms “UI” and “UX” began to appear, I realized I had been doing that work for years. I felt at home in it, and I found I enjoyed building experiences even more than building images.
In 2016 I earned my NN/g certification and went out on my own. Then Lebanon was turned upside down, and my wife and I began a new chapter in Canada with our two boys. There I joined MediaRadar and grew into product design.
The last two years changed how I work. I now design AI products, and I prototype directly in code with Claude Code and Figma AI, so a design decision and a working screen sit one step apart. The craft is the same. The loop is shorter.
More than twenty years in, what keeps me going is simple. I love when something looks right, and behaves right, on every screen. That’s still the part I chase.