The story
I was born and raised in Lebanon. I studied computer engineering with an emphasis on what was then called multimedia. Digital media, in the language of 1998, when the web was still primitive and nobody quite knew what it would become.
Photoshop struck me first. Then the web itself: building page layouts, experimenting with HTML, animating things in Flash back when that felt like magic. During university I was lucky enough to work part time in graphic design studios in Beirut, where AUB students, the best in the country, taught me the fundamentals. I never stopped experimenting.
That curiosity carried me up through the agency world, eventually to creative director, the face who pitched the ideas and the concepts. But the web was always my dearest thing. When the terms “UI” and “UX” began to surface, I found I had quietly been doing that work for years. I fit there naturally, and I started to enjoy building experiences even more than building images.
In 2016 I earned my NN/g certification and went out on my own. Then Lebanon turned upside down, and my wife and I began a new chapter in Canada with our two boys, where I joined MediaRadar and grew into product design.
The last two years changed how I work. I now design AI products: conversational and voice interfaces, and the small decisions that decide whether people trust them. How an answer shows its sources. How a system says it is listening, thinking, or unsure. I prototype directly in code with Claude Code and Figma AI, so a design decision and a working screen sit one step apart. The craft is the same. The loop got faster.
Twenty some years in, the thing that keeps me going is simple. I love when something looks right, and behaves right, on every screen. That’s still the part I chase.